Kim Morgan (email@example.com), Assistant Professor, Agricultural & Applied Economics (540) 231-3132
MarketMaker, a web-based portal that serves as a virtual marketplace for producers, distributors, and sellers, and buyers of agricultural products, seeks to provide farm-to-fork access to participants in the food supply chain. Currently, alternative online lists and portals are offered that contribute to connecting people and businesses involved in the production, distribution, storage and sales of local food, and resources produced by Virginia farms and agribusinesses. This purpose of this article is to highlight the unique characteristics of MarketMaker that offer added value to registered businesses and consumers who seek to use the portal as a marketing strategy to improve overall profitability of their operation.
Dr. Kim Morgan, Assistant Professor and Kohl Junior Faculty Fellow
Market Maker, a web-based portal that serves as a virtual marketplace for producers, distributors, and sellers, and buyers of agricultural products, seeks to provide farm-to-fork access to participants in the food supply chain. Continue reading
The New River Valley Grape Growers Association and Mingle on the Mountain Networking Dinner will take place on December 9th at the Mountain Lake Lodge. Over dinner, presentations will be provided by Dr. Gustavo Ferreira on web marketing and social media for small businesses, the Virginia agritourism industry and the profitability of tasting rooms. Randy Rose, from Virginia Tourism Corporation, will talk about the marketing services available at the state level. For additional details see:
Joao Ferreira, Consultant, Mid-Atlantic Wine and Agribusiness Marketing Solutions.
Gustavo Ferreira, Assistant Professor & Extension Economist, Department of Agricultural and Applied Economics, Virginia Tech.
Virginia winemakers should never underestimate the importance of the global market and should be aware of its dynamics. This need for global awareness is particularly strong given the growing number of international competitors within the U.S. wine market and the burgeoning business opportunities in new markets such as Asia. Future market opportunities may surge following the signature of the Transatlantic Trade and Investment Partnership (TTIP). Trade negotiations are of special importance for American wine makers because: (1) the European Union and the United States are major trade partners; (2) the European Union is the world’s largest wine producer; and (3) the United States is now the largest world wine market. Continue reading
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By Gustavo Ferreira, Assistant Professor Extension Economist, Department of Agricultural and Applied Economics, Virginia Tech and Joao Ferreira, Consultant, Mid-Atlantic Wine and Agribusiness Marketing Solutions.
Marketing research has shown that wine purchases are influenced by a series of wine attributes such as price, quality, region, varietal, etc. Other factors such as bottles used, label design, or closures have been also found to be influential. Surprisingly, alternative wine closures were introduced in the wine industry fairly recently comparatively to natural cork closures, which can be traced back to the sixth century BC (Joncheray 1976). The main reason behind the development of alternative closures has been the susceptibility for wine to spoil due to cork taint. More specifically, the 2, 4, 6-trichloroanisole (TCA) is a chemical produced by a mold that can infect natural cork and result in a musty, moldy aroma at very low doses (Goode, 2005). For wineries, cork taint will likely result in lost revenue and brand-name Continue reading