Tag Archives: marketing

Market Maker Webinar

Posted on May 25, 2017 by Jillian Broadwell

From Dr. Kim Morgan and Ben Garber.

Learn what Market Maker is, how it can help your operation, and how to use it!

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AgCache: When Geocaching meets the Ag Sector

Posted on April 20, 2017 by Jillian Broadwell

Fostering rural and agricultural tourism: exploring the potential of geocaching,

Read the new agcache publication by Kathryn A. Boys, Katherine DuBreuil White, and Gordon Groover.

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The Management Calendar

Posted on February 10, 2016 by Gordon Groover

Gordon Groover (groover@vt.edu), Extension Economist, Farm Management, Department of Agricultural and Applied Economics, Virginia Tech

Farm business managers should consider putting the following activities on their management calendar this winter. Continue reading →

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2016 Virginia Market Maker News, Update #1: Virginia Market Maker: A Year in Review.

Posted on February 8, 2016 by Gordon Groover

Kim Morgan (klmorgan@vt.edu), Assistant Professor, Agricultural & Applied Economics (540) 231-3132

MarketMaker, a web-based portal that serves as a virtual marketplace for producers, distributors, and sellers, and buyers of agricultural products, seeks to provide farm-to-fork access to participants in the food supply chain. Currently, alternative online lists and portals are offered that contribute to connecting people and businesses involved in the production, distribution, storage and sales of local food,   and resources produced by Virginia farms and agribusinesses. This purpose of this article is to highlight the unique characteristics of MarketMaker that offer added value to registered businesses and consumers who seek to use the portal as a marketing strategy to improve overall profitability of their operation.

Local Market

Local Market

Continue reading →

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2016 Virginia Market Maker News, Update#2: Virginia Market Maker is on the road and coming to a near you!

Posted on February 8, 2016 by Gordon Groover

Kim Morgan (klmorgan@vt.edu), Assistant Professor, Agricultural & Applied Economics (540) 231-3132

MarketMaker, a web-based portal that serves as a virtual marketplace for producers, distributors, and sellers, and buyers of agricultural products, seeks to provide farm-to-fork access to participants in the food supply chain. Continue reading →

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Growing Farm Profits Online Courses, offered by the Southern Sustainable Agriculture Working Group

Posted on October 7, 2015 by Gordon Groover

Over the past five years, Southern SAWG and our partners have helped hundreds of diversified vegetable producers improve their profitability with our Growing Farm Profits program. Now the Southern SAWG training team has drilled down a little deeper into some of the recurring issues farmers face as they wrestle with profitability on their farms. This fall we will be addressing three of these issues in a series of one-hour webinars specifically designed for agricultural professionals who help diversified vegetable producers in the South. All webinars will begin at 3:30 p.m. (Eastern) and are free of charge. Here’s the rundown (see http://www.ssawg.org/growing-farm-profits for details):

  • Record Keeping for Profit Management for Vegetable Growers, October 22, 2015, 3:30 pm (ET)
  • Cost-Benefit Analysis for Vegetable Equipment Purchasing Decisions, November 19, 2015, 3:30 pm (ET)
  • Schedule F vs Profitability Accounting for Vegetable Farming, December 17, 2015, 3:30 pm (ET)
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Virginia Market Maker, Part III: Virginia Market Maker Offers Added Value to Registered Farms and Agribusinesses!

Posted on August 28, 2015 by Gordon Groover

Dr. Kimberly L. Morgan (klmorgan@vt.edu), Assistant Professor, Agricultural and Applied Economics, Virginia Tech

MarketMaker, a web-based portal that serves as a virtual marketplace for producers, distributors, and sellers, and buyers of agricultural products, seeks to provide farm-to-fork access to participants in the food supply chain.

Currently, alternative online lists and portals are offered that contribute to connecting people and businesses involved in the production, distribution, storage and sales of local food, and resources produced by Virginia farms and agribusinesses. This purpose of this article is to highlight the unique characteristics of MarketMaker that offer added value to registered businesses and consumers who seek to use the portal as a marketing strategy to improve overall profitability of their operation. Continue reading →

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AAEC Welcomes Olga Isengildina-Massa

Posted on August 27, 2015 by Gordon Groover

Olga Isengildina started work in the AAEC Department in August 2015 as an Associate Professor of Agricultural and Applied Economics. She comes to Virginia Tech from the University of Texas at Arlington. Prior to her position in Texas she held both an Assistant and Associate Professor positions at Clemson University (2006 to 2013). She completed her Ph.D. in Agricultural Economics in 2000 with a minor in Finance and received a M.S. in Agricultural Economics in 1996, both from Mississippi State University. She completed a B.A. in English Philology from Tashkent State University in 1993. Since completing her Ph.D., she has conducted research and taught courses in Texas, South Carolina, Illinois, Mississippi, and Georgia. Continue reading →

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Selling Directly to Buyers: How to Price Your Products

Posted on August 24, 2015 by Gordon Groover

Dr. Theresa Nartea (tnartea@vsu.edu), Assistant Professor-Marketing & Agribusiness, Virginia State

Dr. Kimberly L. Morgan (klmorgan@vt.edu), Assistant Professor, Agricultural and Applied Economics, Virginia Tech

Did you know farmers who sell unprocessed foods to retail outlets typically receive just 11.6 cents of each dollar that the buyer pays for the item? The remaining amount is allocated to industry groups such as food processors, packaging and transportation, retail trade, food services, energy, finance and insurance and legal services (Fig. 1). These industry groups are important participants in the food supply chain, and allow individual farmers and consumers to focus efficient use of their time and resources on their careers. Continue reading →

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Rose Jeter Accepts a New Challenge

Posted on August 7, 2015 by Gordon Groover

Gordon E. Groover, Extension Economist, Farm Management, Department of Agricultural and Applied Economics, Virginia Tech

In August 2015, Rose Jeter will take a new position as Agriculture Marketing Coordinator with Riverside Research. Riverside Research is a non-profit company that owns the National Food MarketMaker portal https://foodmarketmaker.com/ which Virginia just recently joined as the 21st member state. In her new position she will be responsible for providing leadership in developing marketing, education, and research related programs and project that increases value to its members. Since Virginia is one of those members we will continue to benefit from her excellent work and leadership, we’ll just have to share her skills with 20 other states. Continue reading →

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