Tags
- AAEC Personnel
- Ag Census
- Agribusiness
- Agritourism
- Apples
- Beef
- Budgets
- Calendar
- Dairy
- Demand
- Farm Bill
- Farm Management
- Farm Policy
- Farm transition
- Fescue
- Financial Management
- Forages
- Governor's Conference on Agricultural Trade
- Grain
- Hard Cider
- Hay
- Income Tax Seminar
- Insurance
- Land
- Land rent
- Management
- marketing
- Pasture
- Policy
- pricing
- Pricing Wines
- profitable
- Reading List
- Risk Management
- SLEAC
- Stockpiled
- Storage
- Taxes
- Trade
- Transportation
- Use Value Assessment
- Value Added
- Wheat
- Wine
- Wines
-
Recent Posts
Recent Comments
Archives
- May 2017
- April 2017
- February 2017
- October 2016
- September 2016
- August 2016
- June 2016
- February 2016
- January 2016
- December 2015
- November 2015
- October 2015
- August 2015
- June 2015
- May 2015
- April 2015
- March 2015
- February 2015
- January 2015
- December 2014
- November 2014
- October 2014
- September 2014
- August 2014
- June 2014
- May 2014
- April 2014
- February 2014
- December 2013
- October 2013
- September 2013
- August 2013
- June 2013
Meta
Tag Archives: Agritourism
Virginia Market Maker, Part I: Introduction
Dr. Kim Morgan, Assistant Professor and Kohl Junior Faculty Fellow
Market Maker, an web-based portal that serves as a virtual marketplace for producers, distributors, and sellers, and buyers of agricultural products, seeks to provide farm-to-fork access to participants in the food 
supply chain.
It is with great excitement that Virginia Cooperative Extension announces the official launch of Virginia Market Maker on June 9, 2015! Continue reading
Exploring Consumer Interest in Agritourism Venues Located in the New River Valley
Gustavo Ferreira, Assistant Professor, Agricultural and Applied Economics, Virginia Tech
French Price, Undergraduate Student, Virginia Tech
Amanda Mitcheltree, Undergraduate Student, Virginia Tech
Chelsea Abbott, Undergraduate Student, Virginia Tech
Christine Stephan, Undergraduate Student, Virginia Tech
Kim Morgan, Assistant Professor, Agricultural and Applied Economics, Virginia Tech
1. Introduction
Agritourism is a value-added activity that generates additional net farm income and creates a loyal consumer base for branded farm products. Agritourism also allows for diversification of income sources, thus decreasing market risk exposure. Agritourism is a good strategy to cope with bad crop years, disasters, and drought. Other economic and non-economic benefits from agritourism include the preservation of agricultural heritage, maximization of productivity and resources, and improvements in the economic situation of a community. Continue reading
An Overview of Agritourism in the United States, Virginia and Surrounding States: An Ag Census Analysis
Gustavo Ferreira, Assistant Professor, Agricultural and Applied Economics, Virginia Tech
In the last decade agritourism in theUnited States and Virginia has become a more viable option as a revenue stream for an existing farms or for new farmers looking to carve out a niche to support their families. This study of the last three Agricultural Census (2002, 2007, 2012) reveals some national and regional trends in the agritourism industry. Continue reading
Virginia hosts first Agritourism Summit
Martha A. Walker, Extension Specialist, Community Viability,Agricultural and Applied Economics, Virginia Tech
Agritourism farmers, economic development staff, and local government leaders will gather on Tuesday and Wednesday, March 10-11, at the Stonewall Jackson Hotel in Staunton, Virginia, to explore innovative ideas on agritourism at the 2015 Virginia Conference on Agritourism in the Creative Economy. This state level conference offers attendees two days filled with fresh ideas on event planning, marketing, regional networks, zoning and conservation, financing, legal structure, farm craft breweries, profitability outlook of wineries, bed and breakfast operations, food safety, and experience-based tips to make agritourism businesses a success in the rural economy.
Web Marketing and Social Media for Small Businesses
The New River Valley Grape Growers Association and Mingle on the Mountain Networking Dinner will take place on December 9th at the Mountain Lake Lodge. Over dinner, presentations will be provided by Dr. Gustavo Ferreira on web marketing and social media for small businesses, the Virginia agritourism industry and the profitability of tasting rooms. Randy Rose, from Virginia Tourism Corporation, will talk about the marketing services available at the state level. For additional details see:
NRVGGA and Mingle on the Mountain Networking Dinner
Posted in Agritourism, Articles, Events, Uncategorized
Tagged Agritourism, Calendar, Wine
Leave a comment
Assessment of Virginia Agritourism Operations
Gustavo Ferreira, Assistant Professor, Agricultural and Applied Economics, Virginia Tech
Chris Lucha, Graduate Student, Agricultural and Applied Economics, Virginia Tech
Martha Walker, Extension Specialist, Community Viability, Virginia Cooperative Extension
Gordon Groover, Extension Economist, Agricultural and Applied Economics, Virginia Tech
Introduction
Agritourism is a value added activity that generates additional net farm income and creates a loyal consume base for branded farm products (Hawkes, 2013). Agritourism also allows for diversification from production agriculture, making it a low-risk mechanism for farmers to cope with the rising cost of agricultural inputs and technology (Tew and Barbieri, 2010). Agritourism is also a good strategy to cope with bad crop years, disasters, and drought (Hawke, 2013). Other economic and non-economic benefits from agritourism include the preservation of agricultural heritage, maximization of productivity and resources, and improvements in the economic situation of a community (Tew and Barbieri, 2012). Continue reading
The Use Of Free Web Marketing Tools To Improve Agribusiness Visibility
Joao Ferreira, Consultant, Mid-Atlantic Wine and Agribusiness Marketing Solutions.
Gustavo Ferreira, Extension Economist, Department of Agricultural and Applied Economics, Virginia Tech
Introduction
The main purpose of this article is to explain the importance of the keywords as part of a web marketing strategy. More specifically, the findings of this article show how wineries or any other agribusiness can use a series of web-based free tools to increase visits and overall traffic in their webpages. Continue reading
New Publication from AAEC: Agritourism in Virginia
Gordon Groover, Extension Economist, Farm Management, Department of Agricultural and Applied Economics, Virginia Tech
A Geographic Analysis of Agritourism in Virginia (VCE Publication AAEC-62P) authored by Chris Lucha, Graduate Student,; Gustavo Ferreira, Assistant Professor, Martha Walker, Extension Specialist; Gordon Groover, Extension Economist all members of The Agricultural and Applied Economics Department of Virginia Tech Continue reading
Geomarketing Opportunities for Virginia Wineries
Joao Ferreira (jp@mawamsolutions.com), Consultant, Mid-Atlantic Wine and Agribusiness Marketing Solutions. Gustavo Ferreira (gferre3@vt.edu), Extension Economist, Department of Agricultural and Applied Economics, Virginia Tech
Because Virginia wineries sell more than the 65% of their wines at their tasting rooms, it is imperative that they attract more visitors to their premises. In this sense, the development of a geomarketing strategy could help Virginia wineries increase their wine sales, save costs, and build brand awareness. Geomarketing can be defined as a business tool in which geographical information is used to analyze market and customer information, determine investment strategies, implement tactics, and follow-up activities executed. Furthermore, given the surge of agritourism, Virginia wineries should seek to use geomarketing to build strategic alliances with other tourism-based businesses. Continue reading