This article can be found in the the current issue of “Choices,” published by the Agricultural and Applied Economics Association.
Private-public data partnerships have the potential to advance agricultural knowledge infrastructures while benefiting farmers, agribusinesses and the environment. These partnerships could collect information that improves on-farm management, food quality, and science-based environmental management. New communication technologies could lower the cost of better data while preserving privacy and confidentiality.
http://www.choicesmagazine.org/choices-magazine/submitted-articles/tapping-into-big-data-to-improve-agro-environmental-outcomes