Social networks and digital media such as, websites, and films are currently the top sources of inspiration. Traditional media such as magazine and print ads, architecture, and fashion also remain as sources of creative juices.
These are some of the top sources of ideas:
Creative people see digital sources, such as social media, as a better source of creative sparks compared to traditional sources. This is because of how mobile technology allows for creatives to capture inspiration through their devices. Continue reading
Infographics are visual representations of information, or “data visualization.”
The term implies that sets of data will be displayed in a unique way that can be seen, rather than read. This visualization should not be left up to interpretation, it should instead be designed in a way that provides a universal conclusion for all viewers. In the simplest terms, infographics are not much different than the charts and graphs that programs like Excel can create.*
Designing and creating an infographic and using it as a tool for content marketing is much more complicated than simply making graphics or charts. The designer and infographic creator must know how to effectively convey the meaning and context of a particular set of information in graphical form that online readers can understand and appreciate.
The here are some very important Dos and Don’ts that digital marketers should know and understand when creating and using infographics for content marketing.**
With everyone having the desktop computer with various design or page layout apps at their fingertips these days, designing a perfect layout, photograph, webpage or logo should be easy, right?
Good design doesn’t just happen or appear before your eyes when you open up your desktop design application. There is a Golden Rule that should apply to that great design. When you start out with your idea and you apply the Golden Ratio (figure A) or Golden Spiral (figure B) to it and then that the design will begin to unfold like a masterpiece on a canvas.
But what is this Golden Rule? Simply put, it is the Greek letter phi, the ratio that rules the relations between two sections in a design.
By dividing section A by section B, the result should be 1.618033987 (phi) or by adding A+B and dividing it by A you will get the same ratio. This gives you good balance within the layout. Figure A gives you a better idea of this principle.