Author Archives: Tim FisherPoff

Considerations when purchasing a display

Portable displays come in a variety of sizes, shapes, and styles, and they can be customized to provide the maximum impact for their audience and purpose. The variety of hardware and options available from local and online vendors can make purchasing a display overwhelming. Following are some questions to consider before beginning your search for the right display.

  • Who will use the display? Will one person have to move it and set it up without assistance? Is weight a concern? Displays can be as small as a handled briefcase with interchangeable panels or as large as an 8- by 10-foot pop-up. Some larger floor displays can be put up and taken down by one person but are heavy when in their cases.
  • How will the display be used? Look back at the venues where you have used displays and consider the space available (tabletop or floor, narrow hallways, meeting room or exhibit hall, etc.). Are you primarily setting up on tables? If so, is the table space limited by materials, such as promotional items and brochures? A narrow retractable banner — where the banner retracts into the hardware — works well as a backdrop for a speaker or in conjunction with a branded tablecloth. Other size considerations include available storage space and whether the display will fit into the vehicle transporting it.

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Providing the right artwork to vendors

At some point, many of you will have to order t-shirts, stickers, brochures, or posters from a local or online vendor, and you will need to submit artwork for the project. The first step is to get a quote specifying the details, price, and scope of the project to prevent a misunderstanding should the finished product be incorrect.

Once you have agreed on the quote, the next step is to provide artwork to the vendor. The best way to ensure a successful project is to know what file format your vendor needs for the artwork.

There are two basic types of digital art files: bitmapped and vector art.

1. A bitmapped file (for example, JPEG, PNG, or GIF) is composed of a matrix of dots. Each dot can be assigned a color and combined with other dots to create shapes. When you zoom in on a bitmapped image, you will see the individual dots, which make it look blocky. The quality of a bitmapped file is indicated by its resolution (dots per square inch or dpi.) As a general rule, 72 dpi is suitable for the Web, while 300 dpi and above is required for print. It is important to consult with the vendor if these files are being used in a project.

2. Vector art is any digital artwork in which the shapes are represented by mathematical equations within a computer. This allows the art to be scaled to any size without increasing the file size or losing picture quality. The most popular software programs used to create vector images are Adobe Illustrator and Corel Draw. Files created using these programs are popular with screen printers and sign companies.

The key to working with any vendor is communicating and asking the right questions.

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Posted in Design, Photography | Tagged , | 1 Comment