Author Archives: Constance Moulder

Listening skills

“The most basic of all human needs is the need to understand and be understood. The best way to understand people is to listen to them.”

— Ralph G. Nichols, father of the study of listening

Listening is one of the most important skills you can have. How well you listen has a major impact on your job effectiveness and on the quality of your relationships with others.

Given all the listening we do, you would think we would be good at it! In fact most of us are not, and research suggests that we remember only 25 to 50 percent of what we hear.

Good communication skills require a high level of self-awareness. By understanding your personal style of communicating, you will go a long way toward creating positive and lasting impressions with others.

Listening skills are essential to leadership that’s responsive, attentive, and empathetic, and they are skills we can all benefit from improving. By becoming a better listener, you will improve your productivity as well as your ability to influence, persuade, and negotiate. Effective listening skills are necessary for workplace and personal success! Continue reading

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Using social media to drive web traffic back to unit office websites

Social media drives traffic to your website and helps unit offices connect with and retain existing clients while winning new clients through word of mouth. Search engines like Google use social media signals including likes, shares, and engagement as indicators to move your unit office website higher in search rankings.

Keeping your social media profiles updated with fresh content will help you increase followers, increase referral traffic to your website, and promote upcoming events, promotions, camps, etc.

Following and engaging with other strategic social media accounts will increase your reach and follower counts as well as generate valuable “social signals” that correlate to higher search engine rankings for your unit office website.

When clients love your events, they want to tell their friends about them. With social media channels like Facebook, Twitter, and Yelp, customer opinions can be heard louder than ever, and they drive traffic back to your website.

Here are some great tips from an article on about how to drive more Facebook traffic to your website.

  1. Make sure you have a steady stream of shareable content on your website.
  2. Make it easy to share the content on your website to Facebook.
  3. Optimize how you post your content to Facebook.
  4. Optimize other places on Facebook to add links to your website.
  5. Advertise.

Visit to read the entire article.

If you need help with or would like to add links to your social media pages from your unit office websites, please contact Constance Moulder, VCE Web publishing assistant, at 540-231-9495.


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