Tag Archives: Wines

Geomarketing Opportunities for Virginia Wineries

Joao Ferreira (jp@mawamsolutions.com), Consultant, Mid-Atlantic Wine and Agribusiness Marketing Solutions. Gustavo Ferreira (gferre3@vt.edu), Extension Economist, Department of Agricultural and Applied Economics, Virginia Tech

Because Virginia wineries sell more than the 65% of their wines at their tasting rooms, it is imperative that they attract more visitors to their premises. In this sense, the development of a geomarketing strategy could help Virginia wineries increase their wine sales, save costs, and build brand awareness. Geomarketing can be defined as a business tool in which geographical information is used to analyze market and customer information, determine investment strategies, implement tactics, and follow-up activities executed. Furthermore, given the surge of agritourism, Virginia wineries should seek to use geomarketing to build strategic alliances with other tourism-based businesses. Continue reading

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Pricing Strategies for Virginia Wineries

Joao Ferreira (jp@mawamsolutions.com), Consultant, Mid-Atlantic Wine and Agribusiness Marketing Solutions.

Gustavo Ferreira (gferre3@vt.edu), Extension Economist, Department of Agricultural and Applied Economics, Virginia Tech

I. Introduction

This paper continues the discussion on the overall prices of Virginia wines, and seeks to provide local wineries some guidance on pricing strategy. According to the findings from our previous study (Price Analysis of Virginia Wines)[1] shown in table 1, all selected red and white Virginia wines are sold for prices that are either on the super premium ($10-$13.99) or ultra premium (>$14) market segments.  The analyzed wines are made from grapes that are widely produced in Virginia and/or often consumed in the United States. Continue reading

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