Tag Archives: Value Added

2016 Virginia Market Maker News, Update #1: Virginia Market Maker: A Year in Review.

Kim Morgan (klmorgan@vt.edu), Assistant Professor, Agricultural & Applied Economics (540) 231-3132

MarketMaker, a web-based portal that serves as a virtual marketplace for producers, distributors, and sellers, and buyers of agricultural products, seeks to provide farm-to-fork access to participants in the food supply chain. Currently, alternative online lists and portals are offered that contribute to connecting people and businesses involved in the production, distribution, storage and sales of local food,   and resources produced by Virginia farms and agribusinesses. This purpose of this article is to highlight the unique characteristics of MarketMaker that offer added value to registered businesses and consumers who seek to use the portal as a marketing strategy to improve overall profitability of their operation.

Local Market

Local Market

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2016 Virginia Market Maker News, Update#2: Virginia Market Maker is on the road and coming to a near you!

Kim Morgan (klmorgan@vt.edu), Assistant Professor, Agricultural & Applied Economics (540) 231-3132

MarketMaker, a web-based portal that serves as a virtual marketplace for producers, distributors, and sellers, and buyers of agricultural products, seeks to provide farm-to-fork access to participants in the food supply chain. Continue reading

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Virginia Market Maker, Part III: Virginia Market Maker Offers Added Value to Registered Farms and Agribusinesses!

Dr. Kimberly L. Morgan (klmorgan@vt.edu), Assistant Professor, Agricultural and Applied Economics, Virginia Tech

MarketMaker, a web-based portal that serves as a virtual marketplace for producers, distributors, and sellers, and buyers of agricultural products, seeks to provide farm-to-fork access to participants in the food supply chain.

Currently, alternative online lists and portals are offered that contribute to connecting people and businesses involved in the production, distribution, storage and sales of local food, and resources produced by Virginia farms and agribusinesses. This purpose of this article is to highlight the unique characteristics of MarketMaker that offer added value to registered businesses and consumers who seek to use the portal as a marketing strategy to improve overall profitability of their operation. Continue reading

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Selling Directly to Buyers: How to Price Your Products

Dr. Theresa Nartea (tnartea@vsu.edu), Assistant Professor-Marketing & Agribusiness, Virginia State

Dr. Kimberly L. Morgan (klmorgan@vt.edu), Assistant Professor, Agricultural and Applied Economics, Virginia Tech

Did you know farmers who sell unprocessed foods to retail outlets typically receive just 11.6 cents of each dollar that the buyer pays for the item? The remaining amount is allocated to industry groups such as food processors, packaging and transportation, retail trade, food services, energy, finance and insurance and legal services (Fig. 1). These industry groups are important participants in the food supply chain, and allow individual farmers and consumers to focus efficient use of their time and resources on their careers. Continue reading

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Virginia Market Maker, Part II: Featured Virginia Agribusiness on Virginia Market Maker!

Dr. Kim Morgan, Assistant Professor and Kohl Junior Faculty Fellow

Market Maker, a web-based portal that serves as a virtual marketplace for producers, distributors, and sellers, and buyers of agricultural products, seeks to provide farm-to-fork access to participants in the food supply chain.va-MarketMakerLogo-rgb Continue reading

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Using Market Maker to Connect Virginia Meat Producers and Processors

Santerra Boyd, Garret Chambers, Matthew Harris, and Montgomery McCarthy, all Virginia Kohl Centre students; Dr. Gordon Groover, Kohl Centre Facilitator, Associate Professor and Extension Program Leader, Virginia Tech; Dr. Kimberly Morgan, Kohl Junior Facility Fellow, Agricultural and Applied Economics, Virginia Tech

Market Maker allows for harvest facilities to more effectively advertise their businesses and for producers to find harvesting facilities that best fit their needs. The purpose of this fact sheet is to provide information about MarketMaker to Extension agents, VDACS employees, harvest and packing facilities, and animal producers. Visit this site to learn more about MarketMaker https://foodmarketmaker.com/main/why. After addressing the need for improved avenues of communication between harvest facilities and animal producers, an educational video tutorial was developed by the authors to demonstrate the steps a manager can take to register their meat processing facility on the Market Maker database https://www.youtube.com/watch?v=Hs1xNzPav4k.

The complete publication an be found at: https://pubs.ext.vt.edu/AAEC/AAEC-86/AAEC-86-pdf.pdf

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Virginia hosts first Agritourism Summit

Martha A. Walker, Extension Specialist, Community Viability,Agricultural and Applied Economics, Virginia Tech

Agritourism farmers, economic development staff, and local government leaders will gather on Tuesday and Wednesday, March 10-11, at the Stonewall Jackson Hotel in Staunton, Virginia, to explore innovative ideas on agritourism at the 2015 Virginia Conference on Agritourism in the Creative Economy.   This state level conference offers attendees two days filled with fresh ideas on event planning, marketing, regional networks, zoning and conservation, financing, legal structure, farm craft breweries, profitability outlook of wineries, bed and breakfast operations, food safety, and experience-based tips  to make agritourism businesses a success in the rural economy. 

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New Publication from AAEC faculty: Market Test: Farm-Grown Freshwater Prawns Respondents New To Product Would Buy.

The publication authored by Dan Kauffman, Seafood Business Specialist, and Martha Walker, Community Viability Specialist, Virginia Tech was published in the July/August 2014 Global Aquaculture Advocate and can be found at http://www.gaalliance.org/mag/2014/Jul-Aug/download.pdf.

A small test market at a high-end grocery store near Washington, D.C., USA, showed that farm-grown freshwater prawns would sell to high-income consumers who had not previously tried the product. About 83% of first-time buyers said the shrimp, presented less than 24 hours after harvest, tasted good or very good. About 62% of first-time buyers said they would buy again next year. Although both head-on and deheaded shrimp were offered, most customers were reluctant to try the head-on samples.

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The Kohl Centre at Virginia Tech: Beyond-the-Classroom Learning Opportunities in the Agricultural and Applied Economics Department.

Kimberly L. Morgan, Extension Economist, Department of Agricultural and Applied Economics, Virginia Tech

KohlThe Kohl Centre Foundation serves a dual mission to: 1), provide business, financial, marketing and management advice, using the resources of VT faculty and students, in the entrepreneurial spirit of Dr. Dave Kohl; and 2), facilitate action-oriented, immersive professional development project opportunities for Kohl Centre teams in response to identified clientele needs in agribusiness and other sectors of the economy. Our primary goal is to develop and implement a branded beyond-the-classroom program that provides undergraduate student experiences in applying the concepts of firm-level strategic decision-making based on economic analyses. Continue reading

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So you want to establish a Community Supported Agriculture (CSA) partnership in Virginia?

Kimberly L. Morgan (klmorgan@vt.edu), Extension Economist, Department of Agricultural and Applied Economics, Virginia Tech

csa-1As reported in the USDA’s 2007 Census of Agriculture, a total of 12,549 U.S. farms indicated they had marketing products through Community Supported Agriculture (CSA) arrangements, of which 334 were located in Virginia.  As of today, there are 176 Virginian CSA farm listings on the Local Harvest (www.localharvest.org ) portal, and another 42 listed on the Eat Well Guide (www.eatwellguide.org) site.  As one of many forms of direct-to-consumer marketing opportunities available to Virginia’s producers, the CSA model allows growers and buyers to share in the management of risks inherent to agricultural production. In general, CSA contracts are developed by the grower that outline the product varieties, volumes and formats s/he intends to plant and process, expected availability, pickup days and Continue reading

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