Tag Archives: Pricing Wines

Pricing Strategies for Virginia Wineries

Joao Ferreira (jp@mawamsolutions.com), Consultant, Mid-Atlantic Wine and Agribusiness Marketing Solutions.

Gustavo Ferreira (gferre3@vt.edu), Extension Economist, Department of Agricultural and Applied Economics, Virginia Tech

I. Introduction

This paper continues the discussion on the overall prices of Virginia wines, and seeks to provide local wineries some guidance on pricing strategy. According to the findings from our previous study (Price Analysis of Virginia Wines)[1] shown in table 1, all selected red and white Virginia wines are sold for prices that are either on the super premium ($10-$13.99) or ultra premium (>$14) market segments.  The analyzed wines are made from grapes that are widely produced in Virginia and/or often consumed in the United States. Continue reading

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