Tag Archives: marketing

Virginia Market Maker and VT Kohl Centre students win 2015 Farm Credit National Market Maker Innovation Award

Dr. Kim Morgan, Assistant Professor and Kohl Junior Faculty Fellow

Virginia Market Maker, a web-based portal that serves as a virtual marketplace for producers, distributors, and sellers, and buyers of agricultural products, seeks to provide farm-to-fork access to participants in the food supply chain. Continue reading

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Virginia Market Maker, Part II: Featured Virginia Agribusiness on Virginia Market Maker!

Dr. Kim Morgan, Assistant Professor and Kohl Junior Faculty Fellow

Market Maker, a web-based portal that serves as a virtual marketplace for producers, distributors, and sellers, and buyers of agricultural products, seeks to provide farm-to-fork access to participants in the food supply chain.va-MarketMakerLogo-rgb Continue reading

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Virginia Market Maker, Part I: Introduction

Dr. Kim Morgan, Assistant Professor and Kohl Junior Faculty Fellow

Market Maker, an web-based portal that serves as a virtual marketplace for producers, distributors, and sellers, and buyers of agricultural products, seeks to provide farm-to-fork access to participants in the food va-MarketMakerLogo-rgbsupply chain.

It is with great excitement that Virginia Cooperative Extension announces the official launch of Virginia Market Maker on June 9, 2015! Continue reading

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VDACS to Hold One-on-One Meetings on Ag Export Opportunities

Interested Virginia agriculture and forestry businesses are invited to participate in these meetings with VDACS’ trade representatives from around the world:

  • Richmond:     Monday, June 22, 2015
  • Blacksburg:   Wednesday, June 24, 2015
  • Winchester:    Thursday, June 25, 2015

See the VDACS press release or flier June Consultant Meeting Flier for additional details.

Note: To register for one-on-one meetings or request more information, interested Virginia agriculture and forestry businesses may contact Caitlin Clark in VDACS’ Office of International Marketing at 540.461.1246.

 

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Using Market Maker to Connect Virginia Meat Producers and Processors

Santerra Boyd, Garret Chambers, Matthew Harris, and Montgomery McCarthy, all Virginia Kohl Centre students; Dr. Gordon Groover, Kohl Centre Facilitator, Associate Professor and Extension Program Leader, Virginia Tech; Dr. Kimberly Morgan, Kohl Junior Facility Fellow, Agricultural and Applied Economics, Virginia Tech

Market Maker allows for harvest facilities to more effectively advertise their businesses and for producers to find harvesting facilities that best fit their needs. The purpose of this fact sheet is to provide information about MarketMaker to Extension agents, VDACS employees, harvest and packing facilities, and animal producers. Visit this site to learn more about MarketMaker https://foodmarketmaker.com/main/why. After addressing the need for improved avenues of communication between harvest facilities and animal producers, an educational video tutorial was developed by the authors to demonstrate the steps a manager can take to register their meat processing facility on the Market Maker database https://www.youtube.com/watch?v=Hs1xNzPav4k.

The complete publication an be found at: https://pubs.ext.vt.edu/AAEC/AAEC-86/AAEC-86-pdf.pdf

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Market Outlook of Virginia Apple Production

Gustavo Ferreira, Assistant Professor, Agricultural and Applied Economics, Virginia Tech

Introduction

Virginia apples are grown in over 100 commercial orchards and account for more than 16,000 acres of land. Furthermore, the estimated commercial apple yield per acre is 700 bushels. Even though the Virginia apple industry has experienced a long lasting decline, it still contributes an estimated $235 million annually to the state’s economy. Furthermore, there have been increases in production and tree plantings in recent years (Virginia Apple Growers Association 2014). This study analyzes important apple market information from the 2014 Market News , which is a publication of the U.S. Apple Association. While the focus of this of this article is Virginia, regional and global apple production trends are also analyzed. Continue reading

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Assessment of Virginia Agritourism Operations

Gustavo Ferreira, Assistant Professor, Agricultural and Applied Economics, Virginia Tech
Chris Lucha, Graduate Student, Agricultural and Applied Economics, Virginia Tech
Martha Walker, Extension Specialist, Community Viability, Virginia Cooperative Extension
Gordon Groover, Extension Economist, Agricultural and Applied Economics, Virginia Tech

Introduction

Agritourism is a value added activity that generates additional net farm income and creates a loyal consume base for branded farm products (Hawkes, 2013). Agritourism also allows for diversification from production agriculture, making it a low-risk mechanism for farmers to cope with the rising cost of agricultural inputs and technology (Tew and Barbieri, 2010). Agritourism is also a good strategy to cope with bad crop years, disasters, and drought (Hawke, 2013). Other economic and non-economic benefits from agritourism include the preservation of agricultural heritage, maximization of productivity and resources, and improvements in the economic situation of a community (Tew and Barbieri, 2012). Continue reading

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New Publication from AAEC faculty: Market Test: Farm-Grown Freshwater Prawns Respondents New To Product Would Buy.

The publication authored by Dan Kauffman, Seafood Business Specialist, and Martha Walker, Community Viability Specialist, Virginia Tech was published in the July/August 2014 Global Aquaculture Advocate and can be found at http://www.gaalliance.org/mag/2014/Jul-Aug/download.pdf.

A small test market at a high-end grocery store near Washington, D.C., USA, showed that farm-grown freshwater prawns would sell to high-income consumers who had not previously tried the product. About 83% of first-time buyers said the shrimp, presented less than 24 hours after harvest, tasted good or very good. About 62% of first-time buyers said they would buy again next year. Although both head-on and deheaded shrimp were offered, most customers were reluctant to try the head-on samples.

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Grain Marketing 101: It’s the Fundamentals

Keith Balderson, Extension Agent, Crop & Soil Sciences, Essex County

 I have had several comments lately relative to the grain markets, such as, “the grain markets stink” and others that I can’t repeat in a newsletter. What’s going on? While there are several factors, much of the drop in the grain markets can be explained by supply and demand fundamentals. Simply put, when supply increases relative to demand, stocks increase and prices fall. And even though current prices are well below your cost of production, the market does not care. Continue reading

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The Use Of Free Web Marketing Tools To Improve Agribusiness Visibility

Joao Ferreira, Consultant, Mid-Atlantic Wine and Agribusiness Marketing Solutions.
Gustavo Ferreira, Extension Economist, Department of Agricultural and Applied Economics, Virginia Tech

Introduction

The main purpose of this article is to explain the importance of the keywords as part of a web marketing strategy. More specifically, the findings of this article show how wineries or any other agribusiness can use a series of web-based free tools to increase visits and overall traffic in their webpages. Continue reading

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