Tag Archives: Demand

Virginia Market Maker, Part II: Featured Virginia Agribusiness on Virginia Market Maker!

Dr. Kim Morgan, Assistant Professor and Kohl Junior Faculty Fellow

Market Maker, a web-based portal that serves as a virtual marketplace for producers, distributors, and sellers, and buyers of agricultural products, seeks to provide farm-to-fork access to participants in the food supply chain.va-MarketMakerLogo-rgb Continue reading

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Pricing Strategies for Virginia Wineries

Joao Ferreira (jp@mawamsolutions.com), Consultant, Mid-Atlantic Wine and Agribusiness Marketing Solutions.

Gustavo Ferreira (gferre3@vt.edu), Extension Economist, Department of Agricultural and Applied Economics, Virginia Tech

I. Introduction

This paper continues the discussion on the overall prices of Virginia wines, and seeks to provide local wineries some guidance on pricing strategy. According to the findings from our previous study (Price Analysis of Virginia Wines)[1] shown in table 1, all selected red and white Virginia wines are sold for prices that are either on the super premium ($10-$13.99) or ultra premium (>$14) market segments.  The analyzed wines are made from grapes that are widely produced in Virginia and/or often consumed in the United States. Continue reading

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