Category Archives: Market Maker

2016 Virginia Market Maker News, Update #1: Virginia Market Maker: A Year in Review.

Kim Morgan (klmorgan@vt.edu), Assistant Professor, Agricultural & Applied Economics (540) 231-3132

MarketMaker, a web-based portal that serves as a virtual marketplace for producers, distributors, and sellers, and buyers of agricultural products, seeks to provide farm-to-fork access to participants in the food supply chain. Currently, alternative online lists and portals are offered that contribute to connecting people and businesses involved in the production, distribution, storage and sales of local food,   and resources produced by Virginia farms and agribusinesses. This purpose of this article is to highlight the unique characteristics of MarketMaker that offer added value to registered businesses and consumers who seek to use the portal as a marketing strategy to improve overall profitability of their operation.

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2016 Virginia Market Maker News, Update#2: Virginia Market Maker is on the road and coming to a near you!

Kim Morgan (klmorgan@vt.edu), Assistant Professor, Agricultural & Applied Economics (540) 231-3132

MarketMaker, a web-based portal that serves as a virtual marketplace for producers, distributors, and sellers, and buyers of agricultural products, seeks to provide farm-to-fork access to participants in the food supply chain. Continue reading

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Virginia Market Maker, Part III: Virginia Market Maker Offers Added Value to Registered Farms and Agribusinesses!

Dr. Kimberly L. Morgan (klmorgan@vt.edu), Assistant Professor, Agricultural and Applied Economics, Virginia Tech

MarketMaker, a web-based portal that serves as a virtual marketplace for producers, distributors, and sellers, and buyers of agricultural products, seeks to provide farm-to-fork access to participants in the food supply chain.

Currently, alternative online lists and portals are offered that contribute to connecting people and businesses involved in the production, distribution, storage and sales of local food, and resources produced by Virginia farms and agribusinesses. This purpose of this article is to highlight the unique characteristics of MarketMaker that offer added value to registered businesses and consumers who seek to use the portal as a marketing strategy to improve overall profitability of their operation. Continue reading

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Selling Directly to Buyers: How to Price Your Products

Dr. Theresa Nartea (tnartea@vsu.edu), Assistant Professor-Marketing & Agribusiness, Virginia State

Dr. Kimberly L. Morgan (klmorgan@vt.edu), Assistant Professor, Agricultural and Applied Economics, Virginia Tech

Did you know farmers who sell unprocessed foods to retail outlets typically receive just 11.6 cents of each dollar that the buyer pays for the item? The remaining amount is allocated to industry groups such as food processors, packaging and transportation, retail trade, food services, energy, finance and insurance and legal services (Fig. 1). These industry groups are important participants in the food supply chain, and allow individual farmers and consumers to focus efficient use of their time and resources on their careers. Continue reading

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Virginia Market Maker and VT Kohl Centre students win 2015 Farm Credit National Market Maker Innovation Award

Dr. Kim Morgan, Assistant Professor and Kohl Junior Faculty Fellow

Virginia Market Maker, a web-based portal that serves as a virtual marketplace for producers, distributors, and sellers, and buyers of agricultural products, seeks to provide farm-to-fork access to participants in the food supply chain. Continue reading

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Virginia Market Maker, Part II: Featured Virginia Agribusiness on Virginia Market Maker!

Dr. Kim Morgan, Assistant Professor and Kohl Junior Faculty Fellow

Market Maker, a web-based portal that serves as a virtual marketplace for producers, distributors, and sellers, and buyers of agricultural products, seeks to provide farm-to-fork access to participants in the food supply chain.va-MarketMakerLogo-rgb Continue reading

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Virginia Market Maker, Part I: Introduction

Dr. Kim Morgan, Assistant Professor and Kohl Junior Faculty Fellow

Market Maker, an web-based portal that serves as a virtual marketplace for producers, distributors, and sellers, and buyers of agricultural products, seeks to provide farm-to-fork access to participants in the food va-MarketMakerLogo-rgbsupply chain.

It is with great excitement that Virginia Cooperative Extension announces the official launch of Virginia Market Maker on June 9, 2015! Continue reading

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