Category Archives: Agritourism

AgCache: When Geocaching meets the Ag Sector

Fostering rural and agricultural tourism: exploring the potential of geocaching,

Read the new agcache publication by Kathryn A. Boys, Katherine DuBreuil White, and Gordon Groover.

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2016 Virginia Market Maker News, Update #1: Virginia Market Maker: A Year in Review.

Kim Morgan (klmorgan@vt.edu), Assistant Professor, Agricultural & Applied Economics (540) 231-3132

MarketMaker, a web-based portal that serves as a virtual marketplace for producers, distributors, and sellers, and buyers of agricultural products, seeks to provide farm-to-fork access to participants in the food supply chain. Currently, alternative online lists and portals are offered that contribute to connecting people and businesses involved in the production, distribution, storage and sales of local food,   and resources produced by Virginia farms and agribusinesses. This purpose of this article is to highlight the unique characteristics of MarketMaker that offer added value to registered businesses and consumers who seek to use the portal as a marketing strategy to improve overall profitability of their operation.

Local Market

Local Market

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2016 Virginia Market Maker News, Update#2: Virginia Market Maker is on the road and coming to a near you!

Kim Morgan (klmorgan@vt.edu), Assistant Professor, Agricultural & Applied Economics (540) 231-3132

MarketMaker, a web-based portal that serves as a virtual marketplace for producers, distributors, and sellers, and buyers of agricultural products, seeks to provide farm-to-fork access to participants in the food supply chain. Continue reading

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Exploring Consumer Interest in Agritourism Venues Located in the New River Valley

Gustavo Ferreira, Assistant Professor, Agricultural and Applied Economics, Virginia Tech
French Price, Undergraduate Student, Virginia Tech
Amanda Mitcheltree, Undergraduate Student, Virginia Tech
Chelsea Abbott, Undergraduate Student, Virginia Tech
Christine Stephan, Undergraduate Student, Virginia Tech
Kim Morgan, Assistant Professor, Agricultural and Applied Economics, Virginia Tech

1. Introduction

Agritourism is a value-added activity that generates additional net farm income and creates a loyal consumer base for branded farm products. Agritourism also allows for diversification of income sources, thus decreasing market risk exposure. Agritourism is a good strategy to cope with bad crop years, disasters, and drought. Other economic and non-economic benefits from agritourism include the preservation of agricultural heritage, maximization of productivity and resources, and improvements in the economic situation of a community. Continue reading

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An Overview of Agritourism in the United States, Virginia and Surrounding States: An Ag Census Analysis

Gustavo Ferreira, Assistant Professor, Agricultural and Applied Economics, Virginia Tech

In the last decade agritourism in theUnited States and Virginia has become a more viable option as a revenue stream for an existing farms or for new farmers looking to carve out a niche to support their families. This study of the last three Agricultural Census (2002, 2007, 2012) reveals some national and regional trends in the agritourism industry. Continue reading

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Virginia hosts first Agritourism Summit

Martha A. Walker, Extension Specialist, Community Viability,Agricultural and Applied Economics, Virginia Tech

Agritourism farmers, economic development staff, and local government leaders will gather on Tuesday and Wednesday, March 10-11, at the Stonewall Jackson Hotel in Staunton, Virginia, to explore innovative ideas on agritourism at the 2015 Virginia Conference on Agritourism in the Creative Economy.   This state level conference offers attendees two days filled with fresh ideas on event planning, marketing, regional networks, zoning and conservation, financing, legal structure, farm craft breweries, profitability outlook of wineries, bed and breakfast operations, food safety, and experience-based tips  to make agritourism businesses a success in the rural economy. 

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Web Marketing and Social Media for Small Businesses

The New River Valley Grape Growers Association and Mingle on the Mountain Networking Dinner will take place on December 9th at the Mountain Lake Lodge. Over dinner, presentations will be provided by Dr. Gustavo Ferreira on web marketing and social media for small businesses, the Virginia agritourism industry and the profitability of tasting rooms. Randy Rose, from Virginia Tourism Corporation, will talk about the marketing services available at the state level. For additional details see:

NRVGGA and Mingle on the Mountain Networking Dinner

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Assessment of Virginia Agritourism Operations

Gustavo Ferreira, Assistant Professor, Agricultural and Applied Economics, Virginia Tech
Chris Lucha, Graduate Student, Agricultural and Applied Economics, Virginia Tech
Martha Walker, Extension Specialist, Community Viability, Virginia Cooperative Extension
Gordon Groover, Extension Economist, Agricultural and Applied Economics, Virginia Tech

Introduction

Agritourism is a value added activity that generates additional net farm income and creates a loyal consume base for branded farm products (Hawkes, 2013). Agritourism also allows for diversification from production agriculture, making it a low-risk mechanism for farmers to cope with the rising cost of agricultural inputs and technology (Tew and Barbieri, 2010). Agritourism is also a good strategy to cope with bad crop years, disasters, and drought (Hawke, 2013). Other economic and non-economic benefits from agritourism include the preservation of agricultural heritage, maximization of productivity and resources, and improvements in the economic situation of a community (Tew and Barbieri, 2012). Continue reading

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Geomarketing Opportunities for Virginia Wineries

Joao Ferreira (jp@mawamsolutions.com), Consultant, Mid-Atlantic Wine and Agribusiness Marketing Solutions. Gustavo Ferreira (gferre3@vt.edu), Extension Economist, Department of Agricultural and Applied Economics, Virginia Tech

Because Virginia wineries sell more than the 65% of their wines at their tasting rooms, it is imperative that they attract more visitors to their premises. In this sense, the development of a geomarketing strategy could help Virginia wineries increase their wine sales, save costs, and build brand awareness. Geomarketing can be defined as a business tool in which geographical information is used to analyze market and customer information, determine investment strategies, implement tactics, and follow-up activities executed. Furthermore, given the surge of agritourism, Virginia wineries should seek to use geomarketing to build strategic alliances with other tourism-based businesses. Continue reading

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