Tag Archives: facebook

Make the most out of your Facebook page

Creating a Facebook page for your group or organization has many benefits: it makes your business available in Facebook searches, it allows you to connect personally with your followers, it helps you reach larger groups of people, and it gives you deeper insights into your audience. Your page serves as an extension of your business, so you want to make sure the page is set up to represent you well. Here are the basics you’ll want to pay attention to and how to get started with them.

Cover photo: This image sits at the top of your profile page and rests behind your logo/profile photo as a backdrop. The cover photo is a more flexible space and because of the larger size, you have more real estate to work with to be creative. Your cover photo could include brand messaging, campaign promotions, or images that represent your group.

facebook cover and profile photo

Profile photo: This sits on the bottom left of your cover photo and is how Facebook users are able to identify you. It’s a small thumbnail that is attached to everything you do on Facebook – from posting in a group, to posting on your own timeline. The profile photo also shows up on all of your posts. When choosing your profile photo, pick something that’s easily identifiable.

About section: The about section is a tab in the navigation bar that sits under your profile and cover photos. This section includes two sections. The first is your page information, which is where you can share details about your company or group. The second is milestones, which lets you share important events and the history of your brand.

Timeline: Your Facebook page gives you the ability to post updates for your followers. Posting on Facebook is a great way to build your audience and connect with them. These posts can be a mix of text, images, links, non-native video (like a YouTube link), native video (a video posted directly on the Facebook platform), and photo albums. Typically, photos and videos get more views than strictly text posts. Regardless of what you post, increasing your reach is directly related to sharing information and interacting with your followers.

Tabs: Tabs now sit in two places on your Facebook page: on the left side of your timeline and in the navigation bar under your cover photo. Tabs can be used to host apps, which can help a business extend their capabilities directly on their page, including running contests, connecting to your other social accounts, and more. To see what is available and choose apps to add to your page’s tabs, visit the Facebook App Center. The benefit of using tabs instead of directing a user right to a landing page is that the Facebook user is able to stay within the Facebook system and doesn’t navigate away from your page.

Insights: Visible only to the page admins, Facebook pages are set up with an Insights tab. This allows you to see the analytics of your activity on the page. These analytics can help you identify your audience more specifically, see what get the most engagement, and track the volume of your traffic and fan building activity.

Setting up these basics on your Facebook page and knowing where to find and how to use them will help you get your Facebook page off to a good start.

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Feeding the social media monster

You’ve taken the first step and established a Twitter feed with a catchy handle that speaks to your organization’s mission, a Facebook account that easily expresses your branding, and a slew of other accounts that your audience can access for information. Great!

Now, what most people new to the social media landscape quickly figure out, is that these accounts require constant maintenance and feeding, and that something you had originally blocked out a half an hour for on your Outlook calendar is creeping into most of your morning routine, and your social media monster’s appetite is getting bigger every day.

Tame the monster hunger pangs by employing these simple things: Continue reading

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Want to reach more people? Figure out what content works best on your accounts

Social media accounts are not all the same. Twitter is vastly different than Facebook, Pinterest, Google+, LinkedIn, etc. No account is ever the same, and their purposes and audiences are all different, as well.

Some content lends itself better to certain networks, but as long as you’re paying attention to what does well on each account, you’ll be able to reach your audience more effectively.

Can you share your same blog post or article on multiple networks? Yes, definitely! Just make sure your social media messages fit with each account and audience.

  • Twitter is a great place to share useful tips, tricks, and visual content. Because text is limited to 140 characters, you’re forced to get to the point. It’s also a great place to engage people in conversation and answer questions.
  • Facebook has turned into more of an entertainment sharing network, where the most popular posts are the ones that are easily shared between friends and family. If people aren’t liking or sharing your post, there’s a good chance that most of your fans or friends won’t see it at all. Adding images and videos to your posts almost always ensures a wider reach.
  • LinkedIn is a great place to share business and industry news, as well as job openings. Things like how-to posts, case studies, and other content that helps your audience grow professionally should do well on this network.
  • Google+ is a space that easily combines personal and professional content. Since you can set up different circles of people, it offers you multiple spaces to share content between either friends and family or professional contacts.
  • Pinterest is all about the images. The best way to use Pinterest is to share great visual content. This can be info-images, infographics, comics, custom photography, and memes.

For more inspiration, check out Virginia Cooperative Extension’s social media directory.

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It’s alive! Socialize-ing communications in real time

Dilou Prospere

Photo from SANREM CRSP Facebook page: Assistant In-country Coordinator Dilou Prospere outside the Caritas offices in Hinche before presenting the conservation agriculture workshop at Maissade.

As communications professionals, the use of social media outlets such as Facebook and Twitter not only provide us additional tools to tell the stories about the impact of Virginia Tech-led research, but they also give us the capability to tell those stories with an immediacy that is heretofore unprecedented.

Why is this important? Immediacy is significant because social media channels often allow impromptu, up-to-the-minute, and candid opportunities that show our collaborators and faculty in ways that are translatable to the general public in a manner that might not be appropriate in a more formal press release.

Especially for research initiatives funded in far-flung parts of the world, the immediacy of reporting on-location in real time using social media is an excellent way to connect with audience members in the Virginia Tech community and across globe. Continue reading

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