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Considerations when purchasing a display

Portable displays come in a variety of sizes, shapes, and styles, and they can be customized to provide the maximum impact for their audience and purpose. The variety of hardware and options available from local and online vendors can make purchasing a display overwhelming. Following are some questions to consider before beginning your search for the right display.

  • Who will use the display? Will one person have to move it and set it up without assistance? Is weight a concern? Displays can be as small as a handled briefcase with interchangeable panels or as large as an 8- by 10-foot pop-up. Some larger floor displays can be put up and taken down by one person but are heavy when in their cases.
  • How will the display be used? Look back at the venues where you have used displays and consider the space available (tabletop or floor, narrow hallways, meeting room or exhibit hall, etc.). Are you primarily setting up on tables? If so, is the table space limited by materials, such as promotional items and brochures? A narrow retractable banner — where the banner retracts into the hardware — works well as a backdrop for a speaker or in conjunction with a branded tablecloth. Other size considerations include available storage space and whether the display will fit into the vehicle transporting it.

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