What websites do you like reading? What ones do you glance at once and never come back to? Have you ever thought that your favorite websites might be just that because of the way the content is presented?
One of the biggest challenges for academic and educational websites is to inform, but not bog down, the website visitor. People are used to being able to quickly digest little snippets of information when they’re looking at a screen, rather than reading long paragraphs of prose.
Good content developed for your website also increases the accessibility and search engine optimization (SEO) of your website by tailoring the words to be concise and descriptive. Continue reading