Using social media to drive web traffic back to unit office websites

Social media drives traffic to your website and helps unit offices connect with and retain existing clients while winning new clients through word of mouth. Search engines like Google use social media signals including likes, shares, and engagement as indicators to move your unit office website higher in search rankings.

Keeping your social media profiles updated with fresh content will help you increase followers, increase referral traffic to your website, and promote upcoming events, promotions, camps, etc.

Following and engaging with other strategic social media accounts will increase your reach and follower counts as well as generate valuable “social signals” that correlate to higher search engine rankings for your unit office website.

When clients love your events, they want to tell their friends about them. With social media channels like Facebook, Twitter, and Yelp, customer opinions can be heard louder than ever, and they drive traffic back to your website.

Here are some great tips from an article on socialmediaexaminer.com about how to drive more Facebook traffic to your website.

  1. Make sure you have a steady stream of shareable content on your website.
  2. Make it easy to share the content on your website to Facebook.
  3. Optimize how you post your content to Facebook.
  4. Optimize other places on Facebook to add links to your website.
  5. Advertise.

Visit socialmediaexaminer.com to read the entire article.

If you need help with or would like to add links to your social media pages from your unit office websites, please contact Constance Moulder, VCE Web publishing assistant, at 540-231-9495.

 

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